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4 ways to purchase Amazon EC2 instances

How to Purchase, Optimize, and Manage AWS EC2 Workloads at Scale

If your cloud operations take place on Amazon Web Services (AWS), then instances are the building blocks of your computing capabilities. In this post, we take a deep dive into Amazon Elastic Compute Cloud (EC2) instances: what Amazon EC2 Instances are, how you can purchase Amazon EC2 Instances, and which ways you can optimize and manage your Amazon EC2 workloads.

What Are Amazon Web Services (AWS) EC2 Instances?

According to AWS, Amazon EC2 is “secure and resizable compute capacity for virtually any workload” allowing businesses to “access reliable, scalable infrastructure on demand.” In other words, the computing you do in AWS will be powered by some type of EC2 Instance. AWS enables users to purchase and control their EC2 computing resources within their web-based interface.

What EC2 Instance Types Are Available?

EC2 Instances launched in 2007 with one instance type. Since then, AWS has been adding new instance types and sizes. Today, there are hundreds of EC2 Instance types and sizes available, and the list is always growing.

Part of running workloads at scale involves ensuring that you’re choosing the right type of instance, not just the proper instance size, for your application. Amazon offers EC2 Instance types based on use case:

  • General purpose for diverse workloads, with burstable performance available
  • Compute optimized, which are well suited for batch processing workloads and high performance computing, gaming, and web servers
  • Memory optimized to process large datasets in memory
  • Accelerated computing, best suited for machine learning training, deep learning, graphics processing, and other intensive computing tasks
  • Storage optimized, designed around AWS storage options with high, sequential read/write access to very large datasets and optimized for low-latency

Within each of these categories, there are further options made up of different combinations of memory, networking capacity, storage, and CPU. The instance types that you purchase depend on the type of computing power you need. Yet regardless of what type of instance you’re using, you’ll have the same purchase options.

How Can I Purchase AWS EC2 Instances?

AWS provides four main options to purchase Amazon EC2 Instances. They are On-Demand Instances, Reserved Instances, Spot Instances, and Savings Plans. Amazon also offers the additional option of Amazon EC2 Dedicated Hosts.

On-Demand Instances

This is the most basic, least complicated way to provision Amazon EC2 Instances. It’s the pay-as-you-go model. On-Demand EC2 Instance purchasing is also the most expensive way to provision resources. If you’re running an EC2 workload at scale, managing all of your instance provisioning on an On-Demand basis would get quite expensive.

Reserved Instances

Reserved Instance (RI) purchases are one of the easiest ways to start reducing cloud spends. When you buy an RI, you are “reserving” that instance for a one or three-year period. In return for that long-term commitment, AWS gives a hefty discount of up to 72% off compared to the On-Demand prices. Managed Service Providers may find RI purchasing to be the most economical option for increasing profits while adding value for their customers. If your needs change, Standard RIs can be resold on the AWS RI Marketplace or Convertible RIs can be exchanged for RIs of a comparable value but cannot be resold.

Spot Instances

Spot Instances allow you to take advantage of Amazon’s ‘extra’ capacity. They are offered at a deep discount of up to 90% off the On-Demand EC2 prices. The catch is that you don’t actually reserve them. If someone else requests to use those instances, you’ll be disconnected after a two-minute warning.

Spot Instances are not great for customer-facing, time-sensitive use cases, or for applications that can’t be interrupted — like an e-commerce website. However, most businesses have some workloads that can be interrupted and are not time-sensitive. If you’re running any workloads that fit those requirements, Spot Instances are an option for reducing costs substantially.

Savings Plans

AWS Savings Plans provide discounts for one or three years of committed usage, measured in dollars per hour of compute power. The EC2 Instance Savings Plan (one of three types offered) helps you purchase Amazon EC2 Instances at a significant discount of up to 72%. With this type of Savings Plan, you commit to an EC2 Instance family and region, but you have the flexibility to change instance size and operating systems. You can achieve discounts of up to 66% with a Compute Savings Plan, which allows for usage across Amazon EC2 instance types and regions, and also provides discounts for AWS Lambda and AWS Fargate.

Dedicated Hosts

A fifth option to purchase Amazon EC2 Instances is to use Amazon EC2 Dedicated Hosts. Dedicated Hosts allow you to use your eligible software licenses from Microsoft, Oracle, and other vendors on Amazon EC2 for added flexibility and cost effectiveness. You then are allocated a physical server fully dedicated for your use, which helps address corporate compliance requirements. Unless you have a Dedicated Host Reservation or Savings Plan, you’ll pay On-Demand. However, taking advantage of a Dedicated Host Reservation can provide a discount of up to 70% compared to On-Demand pricing.

Right Sizing

Right sizing means provisioning the cloud resources to appropriately match your usage. This sounds much simpler than it is in practice because AWS does not provide native tooling that would make it possible to access granular enough usage data for businesses to understand their ideal instance size, instance type, and the number of instances.

Understanding which instance type to use for certain applications requires an understanding of how much compute and memory that specific application is using. Once you have that information, you can provision the optimal instance type and number of instances for your particular workload.

Right sizing also allows companies to get the most out of RI purchases. Once you determine the ideal configuration for your instances, you can purchase Reserved Instances to reduce costs further. You don’t want to make a long-term commitment before you’ve determined the efficient building-block instance size for your project.

The disadvantage of relying on right sizing as a cost management strategy is that it works best for workloads with relatively stable traffic. If you’re handling a workload with wildly varying needs, right sizing is difficult and RI purchases invariably lead to underutilisation as well as the risk of failure if your traffic spikes over the amount you’ve reserved.


Autoscaling is another strategy to ensure your cloud resource provisioning matches your actual usage as closely as possible. Contrary to some expectations, AWS Auto Scaling is not an out-of-the-box feature. It’s something you have to actively manage and configure. In doing so, you can configure the rules to autoscale to specific types of instances and combine On-Demand Instances and Spot Instances. However, autoscaling doesn’t offer the cost advantages of Reserved Instances but is a better way to manage fluctuating workloads.

Right sizing and autoscaling are not an either/or proposition. Managing EC2 workloads at scale will likely involve a mixture of both strategies. This would involve identifying your “baseline” workload — or the minimum amount of resources the organization will need to have working 24 hours a day. Those resources should be provisioned using RI purchases and right sizing. Anything on top of that can be managed using autoscaling groups that specify which types of instances to add, under specific scenarios.

You can combine Reserved Instances, Spot Instances, and On-Demand Instances in a single autoscaling group that is distributed over several availability zones. This makes it possible to get the lowest cost by allowing you to determine, in advance, what percentage of scaling needs should be met with On-Demand and Spot Instances. You can also provide a prioritized list of what AWS EC2 Instance types should scale to when adding On-Demand Instances so that you can optimize performance even during traffic spikes. Part of this is done using the AWS EC2 Fleet tool, which makes it possible to integrate allocation strategies into your autoscaling systems, as well as to manage all of your capacity (RIs, On-Demand, and Spot) holistically.

High Availability

Regardless of how you’re planning your EC2, ensuring that you don’t have outages if EC2 Instances fail usually means deploying to multiple availability zones within an AWS region. This allows your application to automatically failover to the second availability zone if there is any problem with the primary zone, without having traffic routed through a data center in a far-flung region, which could lead to lag time. Failover to the secondary Availability Zone can happen as a result of a failure in the first zone, or it can be part of the scaling strategy to accommodate spikes in traffic. You can use this tool to compare all of the major cloud providers’ regions and zones.

Autoscaling groups function across Availability Zones within the same region, giving you automatic control over scaling and the ability to ensure high availability while still using cost optimization strategies that look at the entire deployment.

Develop a Strategy to Purchase Amazon EC2 Instances

Relying exclusively on On-Demand Instances for EC2 workloads at scale rarely makes sense. AWS has several ways for businesses to optimize cloud costs and ensure they are provisioning the best types of resources for their workloads. Doing so, however, often requires access to analytics that are difficult to impossible to get from AWS’s native tooling.

TechNative is certified AWS Partner & FinOps Business Partner. We handle the intricacies of AWS billing and reduce the complexity of your bill while creating transparency. By using TechNative as an AWS reseller, our customers get a simple invoice from us, if preferred in local currency at no additional cost and without any uplift on the official AWS price.

As the only certified FinOps business partner in the Dutch market cloud costs are always top of mind. On a quarterly basis we provide you with recommendations to reduce costs or we will start the dialog with you to purchase savings plans; always with the goal in mind to reduce your monthly spend.

TechNative offers CloudCheckr tooling for free as part of the reselling agreement to create even better insights.

CloudCheckr can help you understand the best instance types for your workload, help you make better decisions about how to purchase Amazon EC2 Instances, and help you develop a cost optimisation strategy without compromising the need for high availability.

TechNative strengthens leading FinOps position in The Netherlands

TechNative, a boutique DevOps and Cloud consulting firm is strengthening its leading position in FinOps practice for the Dutch Belgium market.

TechNative is, next to cloud optimization & implementation partner, specialized in Cloud Financial Management. With the growing popularity of public cloud (AWS, GCP & Azure) in the Dutch and Belgium market, spend in Cloud is also growing rapidly. TechNative helps clients getting in control of their cloud, technically and financially.

TechNative is the only certified business partner in The Netherlands of the FinOps Foundation, part of the Linux Foundation. FinOps is an evolving cloud financial management discipline and cultural practice that enables organizations to get maximum business value by helping engineering, finance, technology and business teams to collaborate on data-driven spending decisions on cloud usage and costs.

TechNative already has a leading position on Cloud Financial Management in The Netherlands and wants to strengthen that thought leadership by expanding its FinOps practice. Sverre van Straaten and Micha Vermeer will join TechNative from the 1st of May 2022. Both Sverre and Micha have strong strategic and hands-on experience on Cloud Financial Management at large international organizations.

By expanding their FinOps practice, TechNative offers a full Cloud financial management portfolio to their clients, backed with a strong network in the FinOps Foundation.

Sverre van Straaten, FinOps Practice Lead

Sverre brings a wealth of strategic and hands-on experience driving Cloud Financial Management best practices for national and international clients. Joining TechNative Sverre will help to build out the FinOps practice, expanding the client portfolio within the BeNeLux.

“It really is a dream come true for me, playing a leading role in FinOps and Cloud Financial Management at the leader on the Dutch Market. At TechNative I will continue to build my expertise at this young topic. Next to helping several clients on adoption of FinOps, I will be responsible for Cloud Financial Management as a service within TechNative. For me, after being an independent consultant, being a part of a passionate team focused on FinOps, brings me so much energy!”

Micha Vermeer, FinOps Consultant

 Micha has hands-on experience as Cloud Engineer and has done a hand-on FinOps implementation for a large insurance company. At TechNative he will help clients creating insights in spend by implementing tooling and best practices to drive data driven decision making. “I joined TechNative to share FinOps industry best practices with clients and to help them to create insights in costs and the benefits these costs drive. I’m excited to start my first FinOps engagement at one of the largest online retailers in The Netherlands and looking forward to many more in the years to come.” said Micha Vermeer.

FinOps in the Dutch Market

“FinOps is gaining momentum in the BeNeLux.” says Walter van der Harst, Managing Partner TechNative. “Over the last two years we have been thought leaders in the Dutch FinOps space – trying to build a community of FinOps practitioners in order to share best practices. We’re starting this year with an increasing demand in FinOps consultancy and training; therefore, I’m excited to welcome Sverre and Micha to support us in building out our FinOps practice.”


FinOps is a cloud operating model that brings together Technology, Finance and business teams to break down siloes and to encourage proactive conversations. Working together those teams drive insights in the benefits cloud delivers including costs forecasting and cross charging. TechNative is the first certified BeNeLux FinOps business partner.

FinOps is methodology supported by the FinOps Foundation (part of the Linux Foundation) coming over from the USA.

Do you want to get control over your cloud spend, let’s talk?






Strategic partnership TechNative and ValueTechEveryday

TechNative and Valuetecheveryday (VTE) joined forces to offer a unique FinOps service to the BeNeLux market.

Both TechNative and VTE are part of the FinOps network. TechNative has strong technical  and business capabilities. VTE, lead by Vincent Hagedoorn, former CFO ING Infrastructure, has its roots in Finance and controlling. Together they build a strong team combining It (Cloud), Business and Finance experience, which is of immediate value for organizations aiming for full technical and financial control over their public cloud.

TechNative’s engineers can help to get the best insights on the technical side of cloud, help to optimize the cloud environment, whilst VTE create the connection towards finance and controlling.

TechNative and Techgrounds educate cloud financial analysts

TechNative is a company specialized in getting and holding control over public cloud spend.  They have adopted the FinOps methodology to help their clients to implement a successful way of managing their public cloud spend. It demands a special kind of consultants with knowledge and understanding of Cloud, Business and Finance.

Together with Techgrounds, an educational organization in The Netherlands, TechNative developed a unique curriculum, to develop a talentpool for TechNative’s services., but also for employers in the BeNeLux.

On this academy candidates are educated on Public Cloud, FinOps and Finance.

TechNative is Official FinOps partner

TechNative is appointed as an official FinOps partner. TechNative is a company specialised in getting and holding control over public cloud spend. They have adopted the FinOps methodology to help their clients to implement a successful way of managing their public cloud spend.

FinOps is part of the Linux foundation and is supported by several software solutions. In order to optimize the benefits of these tooling, FinOps is a strong and proven technology. FinOps is shorthand for Cloud Financial Management. It is the practice of bringing financial accountability to the variable spend model of cloud, enabling distributed teams to make business trade-offs between speed, cost, and quality.

TechNative has now 3 certified FinOps consultants and host the Dutch FinOps meetup. TechNative will qualify soon as the official trainingspartner on FinOps for the BeNeLux.

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