Category: News

TechNative strengthens leading FinOps position in The Netherlands

TechNative, a boutique DevOps and Cloud consulting firm is strengthening its leading position in FinOps practice for the Dutch Belgium market.

TechNative is, next to cloud optimization & implementation partner, specialized in Cloud Financial Management. With the growing popularity of public cloud (AWS, GCP & Azure) in the Dutch and Belgium market, spend in Cloud is also growing rapidly. TechNative helps clients getting in control of their cloud, technically and financially.

TechNative is the only certified business partner in The Netherlands of the FinOps Foundation, part of the Linux Foundation. FinOps is an evolving cloud financial management discipline and cultural practice that enables organizations to get maximum business value by helping engineering, finance, technology and business teams to collaborate on data-driven spending decisions on cloud usage and costs.

TechNative already has a leading position on Cloud Financial Management in The Netherlands and wants to strengthen that thought leadership by expanding its FinOps practice. Sverre van Straaten and Micha Vermeer will join TechNative from the 1st of May 2022. Both Sverre and Micha have strong strategic and hands-on experience on Cloud Financial Management at large international organizations.

By expanding their FinOps practice, TechNative offers a full Cloud financial management portfolio to their clients, backed with a strong network in the FinOps Foundation.

Sverre van Straaten, FinOps Practice Lead

Sverre brings a wealth of strategic and hands-on experience driving Cloud Financial Management best practices for national and international clients. Joining TechNative Sverre will help to build out the FinOps practice, expanding the client portfolio within the BeNeLux.

“It really is a dream come true for me, playing a leading role in FinOps and Cloud Financial Management at the leader on the Dutch Market. At TechNative I will continue to build my expertise at this young topic. Next to helping several clients on adoption of FinOps, I will be responsible for Cloud Financial Management as a service within TechNative. For me, after being an independent consultant, being a part of a passionate team focused on FinOps, brings me so much energy!”

Micha Vermeer, FinOps Consultant

 Micha has hands-on experience as Cloud Engineer and has done a hand-on FinOps implementation for a large insurance company. At TechNative he will help clients creating insights in spend by implementing tooling and best practices to drive data driven decision making. “I joined TechNative to share FinOps industry best practices with clients and to help them to create insights in costs and the benefits these costs drive. I’m excited to start my first FinOps engagement at one of the largest online retailers in The Netherlands and looking forward to many more in the years to come.” said Micha Vermeer.

FinOps in the Dutch Market

“FinOps is gaining momentum in the BeNeLux.” says Walter van der Harst, Managing Partner TechNative. “Over the last two years we have been thought leaders in the Dutch FinOps space – trying to build a community of FinOps practitioners in order to share best practices. We’re starting this year with an increasing demand in FinOps consultancy and training; therefore, I’m excited to welcome Sverre and Micha to support us in building out our FinOps practice.”


FinOps is a cloud operating model that brings together Technology, Finance and business teams to break down siloes and to encourage proactive conversations. Working together those teams drive insights in the benefits cloud delivers including costs forecasting and cross charging. TechNative is the first certified BeNeLux FinOps business partner.

FinOps is methodology supported by the FinOps Foundation (part of the Linux Foundation) coming over from the USA.

Do you want to get control over your cloud spend, let’s talk?






Strategic partnership TechNative and ValueTechEveryday

TechNative and Valuetecheveryday (VTE) joined forces to offer a unique FinOps service to the BeNeLux market.

Both TechNative and VTE are part of the FinOps network. TechNative has strong technical  and business capabilities. VTE, lead by Vincent Hagedoorn, former CFO ING Infrastructure, has its roots in Finance and controlling. Together they build a strong team combining It (Cloud), Business and Finance experience, which is of immediate value for organizations aiming for full technical and financial control over their public cloud.

TechNative’s engineers can help to get the best insights on the technical side of cloud, help to optimize the cloud environment, whilst VTE create the connection towards finance and controlling.

TechNative and Techgrounds educate cloud financial analysts

TechNative is a company specialized in getting and holding control over public cloud spend.  They have adopted the FinOps methodology to help their clients to implement a successful way of managing their public cloud spend. It demands a special kind of consultants with knowledge and understanding of Cloud, Business and Finance.

Together with Techgrounds, an educational organization in The Netherlands, TechNative developed a unique curriculum, to develop a talentpool for TechNative’s services., but also for employers in the BeNeLux.

On this academy candidates are educated on Public Cloud, FinOps and Finance.

TechNative is Official FinOps partner

TechNative is appointed as an official FinOps partner. TechNative is a company specialised in getting and holding control over public cloud spend. They have adopted the FinOps methodology to help their clients to implement a successful way of managing their public cloud spend.

FinOps is part of the Linux foundation and is supported by several software solutions. In order to optimize the benefits of these tooling, FinOps is a strong and proven technology. FinOps is shorthand for Cloud Financial Management. It is the practice of bringing financial accountability to the variable spend model of cloud, enabling distributed teams to make business trade-offs between speed, cost, and quality.

TechNative has now 3 certified FinOps consultants and host the Dutch FinOps meetup. TechNative will qualify soon as the official trainingspartner on FinOps for the BeNeLux.

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